BBA Marketing

McKendree University

项目介绍

BBA Marketing

McKendree University

Online Marketing Degree

Students interested in careers in marketing or marketing management will find the online marketing degree will provide them with the foundation for success. McKendree's online marketing program is focused on customer satisfaction. This online degree program places emphasis on written and oral communication as well as critical thinking skills that accommodate the schedule of busy adults.

Why an Online Marketing Degree?

The American Marketing Association defines marketing as "the process of planning and executing the conception, pricing, promotion, and distribution of goods, services, and ideas to create exchanges that satisfy individual and organizational objectives." The McKendree University online marketing program is based on a customer satisfaction model known as the marketing concept that is consistent with this definition.

Flexible Course Format

Online classes are delivered using the course management system BlackBoard. All classes for the online BBA are offered over an eight week period. Many online students choose to take two courses during each eight-week session.

Advancement Opportunities

Most entry-level positions are within sales. Greater opportunities are available to those that pursue a graduate degree:

  • MBA

Career Opportunities

Careers in marketing include:

  • Personal Selling
  • Marketing Management
  • Retail and Commercial
  • New Product Planning
  • Marketing Research

Program Requirements

McKendree University requires a minimum of 120 credit hours for online degree completion. 40 hours must be at the 300 or 400 level and a minimum of 30 hours with McKendree. Students must fulfill the general education requirements.

Interesting Classes

  • Marketing Research
  • Advertising & Promotion
  • Principles of Marketing
  • Consumer Behavior
  • Business Strategy & Policy

Online Marketing Degree General Education Requirements

  • Art or Music
  • ENG 111 Composition I
  • Literature
  • PSY/SOC/PSI - 6 hrs from 2 of 3 areas
  • MTH 105 Intermediate Algebra
  • HPE 158 Health and Wellness
  • BIO 101 Introductory Biology with Lab
  • CSI 120 Computing Concepts and Apps.
  • ENG 112 Composition II
  • HIS 262 US History Since 1865
  • Philosophy or Religion
  • MTH 310 Statistics
  • SPC 310 Bus & Professional Presentations
  • SCE 205 Earth and Astronomical Science
这所学校开设的项目领域包括:
  • 英语


最后更新November 23, 2017
时长和价格
本课程是 网络课程
Start Date
开课日期
九月 2018
Duration
时长
Price
费用
- $450/credit hour
Information
Deadline
Locations
美國 - USA Online
开课日期 : 九月 2018
申请截止日期 索取信息
结束日期 索取信息
Dates
九月 2018
美國 - USA Online
申请截止日期 索取信息
结束日期 索取信息